The Like Live lure was the invention of Dr. Ammie L. Lee of Panama City, Florida. The lure was made
by the Like Live Bait Company in Jacksonville, Florida. Lee was granted a patent for his lure
design on May 13, 1930.
The Ammie Lee lure is one of the most interesting of the lures made by a company in Florida. The
lure has an internal spool that holds two lines. One going back to the rear mounted rubber band
and the other forward to the line tie. When the line tie end was pulled, it put tension in
the rubber band and caused the metal link to move the tail. Successive line tie pulls caused
the tail to flap.
The AMMIE LEE LIKE LIVE Lure, circa 1930
For any questions about vintage antique fishing reels,
lures or tackle, please feel free to Email or Call me.
I always like to talk about old tackle.
Remember, I'm always buying old vintage fishing lures and reels!